Banner advertising allows you to advertise your product or services on someone else’s site. The site could be a major portal or could be someone’s ‘hobby’ site. Where your banners appear depend upon whom you deal with as an ad broker.
The costs for banner advertising also vary depending upon the overall strength of the site displaying the banner and the number of impressions purchased.
When banners are designed effectively to attract attention, and when they offer the right products or services to the displaying sites audience, they can be a cost effective way to help bring pre-qualified visitors to your site.
As with any form of advertising, repetition and regular exposure to your prospective audience can help to assure people that your banner is worth clicking to get to your site.